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October 2, 2013
CLA profiled on CTV

February 6, 2013
Postal Service Announces New Delivery Schedule
The United States Postal Service announced plans today to transition to a new delivery schedule during the week of August 5, 2013, that includes package delivery Monday through Saturday and mail delivery Monday through Friday. The Postal Service expects to generate cost savings of approximately $2 billion annually, once the plan is fully implemented. Read the full article

January 17, 2013
Help Your Letter Carrier – Clear Ice and Snow
Winter is back in full swing, bringing significant snow and ice to the Upper Midwest. That means slippery surfaces, which can be dangerous and costly for homeowners, as well as for their visitors -- including their letter carrier. By clearing a path when the snow arrives, accidents can be prevented. “We need our customers’ help,” said Northland District Manager Anthony Williams. “Letter carriers have hurt their knees or backs, or even suffered broken bones from falls on slippery surfaces.” Letter carriers are advised to use good judgment when attempting to deliver to addresses where ice and snow are not cleared. They are not allowed to dismount to make curb deliveries when the approach to the mailbox is hazardous because of snow or ice. “No one wants to inconvenience the customer,” Williams added. “But we must ensure the safety of our employees.” Customers are asked to clear enough snow from curbside boxes -- at least six feet on both sides of the mailbox -- so the carrier may approach and leave without backing up his or her vehicle. • Read the full article

December 17, 2012
Postal Service Ready for Busiest Mailing Day
WASHINGTON — Today marks the Postal Service’s busiest mailing day for holiday cards and packages, when more than 658 million pieces of mail will be processed — compared to 528 million on an average day. This represents an increase of more than 25 percent in the average daily volume of mail entering the system. The busiest days for the delivery of holiday mail and packages are coming up soon — Wednesday, Dec. 19 for mail and Thursday, Dec. 20 for holiday packages — when millions of mail and packages will be delivered in time for the holidays to homes across the country. “Our employees work tirelessly to make sure cards and packages arrive on time for the holidays,” said Patrick Donahoe, Postmaster General and chief executive officer. “With 237 years of experience, we’re sure to process the mail provided to us by Dec. 22 in time for the holidays.” The National Operations Center at postal headquarters has been diligently working around the clock to track mail delivery, volume and weather since Dec. 4 and will continue its 24/7 schedule until Christmas Day. Read the full article

November 19, 2012
Save Some Green on Black Friday with U.S. Postal Service Shipping
WASHINGTON — If you plan on snapping up bargains on Black Friday — and according to a recent survey by the National Retail Federation, more than half of all consumers (51.8 percent) plan to — don’t forget the Postal Service offers unmatched value and convenience to get your holiday packages to their destination. From free Priority Mail Boxes to super savings on shipping with Click-N-Ship at usps.com, the Postal Service will ensure this is the Best Holiday Ever! “Everyone is always looking for a bargain during the holidays, and the Postal Service remains the best shipping value in the market,” said Gary Reblin, vice president, Domestic Products. “As always, we don’t impose fuel surcharges, hidden surcharges or charge extra for Saturday delivery.” Customers placing orders by Dec. 3 will receive the flat-rate boxes in time to meet the Dec. 21 holiday deadline for shipping Priority Mail packages. Box orders are delivered to a customer’s home or business address in 7 to 10 days. Click-N-Ship – an online postage service offered by the United States Postal Service – allows you to create pre-paid shipping labels for certain mail classes — including Priority Mail, Express Mail, Express Mail International, Priority Mail International and Global Express Guarantee — using your own PC and printer. Read the full article

October 11, 2012
U.S. Postal Service Announces New Prices and Services for 2013
WASHINGTON — Beginning early next year, the Postal Service will introduce a First-Class Mail Global Forever Stamp. The new stamp will allow customers to mail letters anywhere in the world for one set price of $1.10, and is among new mailing and shipping services filed with the Postal Regulatory Commission today. The price for First-Class Mail single-piece letters will increase by just a penny when prices change in Jan. The new 46 cent Forever stamps will allow customers to mail letters to any location in the United States. Forever stamps are always good for mailing a one-ounce letter anytime in the future regardless of price changes. Highlights of the new single-piece First-Class Mail pricing, effective Jan. 27, 2013 include: • Letters (1oz.) — 1-cent increase to 46 cents • Letters additional ounces — unchanged at 20 cents • Letters to all international destinations (1oz.) — $1.10 • Postcards — 1-cent increase to 33 cents Read the full article

September 21, 2012
U.S. Postal Service Gives Customers Chance to Get Cash For Their Old Electronic Devices
WASHINGTON —There’s no reason to toss out that old cell phone, PDA, digital camera or other small electronic device. Thanks to the U.S. Postal Service — which has expanded the availability of a recycling program to 3,100 retail locations — customers can trade in their old electronic gadgets for cash. “The U.S. Postal Service is making recycling your old cell phone quicker and easier than ever before,” said Gary Reblin, vice president of Domestic Products. “We’ve expanded this recycling program to offer more consumers the opportunity to protect the environment and put some money in their pocket at the same time and with USPS, the shipping is free.” The Postal Service is working with MaxBack, an electronics recycling company, which specializes in reducing waste that ends up in landfills by either buying back or simply recycling unwanted electronics. Visit www.usps.com/ship/recycle-through-usps.htm and follow four easy steps to find out how much your old cell phone is worth and to see if your items qualify for instant cash. Read the full article

August 20, 2012
Direct Mail Success Tips From the U.S. Postal Service
WASHINGTON — Direct mail spending rose to $21 billion in 2011. Up 2.9 percent from 2010, according to the Magna Advertising Group, direct mail is one of the largest advertising channels for U.S. businesses. “Direct mail creates a one-on-one connection that’s hard for other media channels to match,” says Tom Foti, manager, Direct Mail and Periodicals. “The average household receives only two pieces of direct mail a day compared with 157 emails. It lets you incorporate coupons, reply cards, mobile barcodes — such as QR codes — URLs and other response mechanisms. Direct mail is a workhorse for generating leads, traffic and sales.” Direct mail is a powerful part of an integrated marketing campaign. By using it, businesses can target advertising dollars on those most likely to respond. By choosing what to measure — from offers to creative elements — businesses can reach almost anyone and then use the data to improve effectiveness. “Tell customers the complete story; mail is not limited to a 30-second sound bite,” added Foti. Virtually everyone has a mailing address, and direct mail allows businesses to tailor each mail piece with highly personalized messaging, offers and graphics — enabled by today’s technologies. Tap into countless creative formats, touching every sense through product samples or QR codes. Begin to learn more about your customers with surveys or reply cards. And as a highly trackable medium, mail lets you monitor impact and return on investment. Read the full article

June 11, 2012
Postal Service Introduces PayPal as Online Shipping Payment Option
WASHINGTON — The U.S. Postal Service has added PayPal as a payment option for its popular Click-N-Ship online shipping application. Customers using Click-N-Ship now can choose to pay for their shipping labels using a credit card, Bill Me Later, or PayPal. PayPal is just one of several enhancements added to the U. S. Postal Service’s Click-N-Ship tool and part of a broader redesign of usps.com to make the online shipping and shopping experience more flexible. Read the full article

April 20, 2012
Nation’s Largest Single-Day Food Drive Set for May 12
WASHINGTON ― On May 12, local communities across America will be asked to join the U.S. Postal Service and its letter carriers to combat one of this nation’s growing problems — hunger. About 50 million Americans — including 17 million children — now live in families that lack sufficient food. The Postal Service, the National Association of Letter Carriers (NALC), Campbell Soup Company, Feeding America and other partner organizations are working together to collect food donations on May 12. It is the nation’s largest single-day food drive in local communities across America — including Puerto Rico, Guam and the Virgin Islands. Now in its 20th year, the Stamp Out Hunger food drive benefits Feeding America, the nation’s largest domestic hunger-relief organization. Read the full article

March 20, 2012
U.S. Postal Service Targets Small Businesses for Growth
WASHINGTON – The U.S. Postal Service today unveiled a new integrated marketing campaign to promote easy-to-use and affordable direct mail and shipping services to America’s small businesses. “Small businesses are the backbone of the American economy, and the Postal Service plays an important role in enabling their growth and commercial success,” said Paul Vogel, president and chief marketing/sales officer, U.S. Postal Service. “We are providing a suite of mailing and shipping services tailored to the needs of small businesses to help them compete for customers and run their operations more efficiently.” Read the full article

December 01, 2011
U.S. Postal Service Delivers Children’s Holiday Dreams
NEW YORK – What do the U.S. Postal Service and Santa Claus have in common? Neither rain nor snow nor heat nor gloom of night will keep them from delivering dreams this holiday season. Today marks the start of the Postal Service’s annual “Letters to Santa” program, a campaign that’s helped fulfill the holiday wishes of children and their families for nearly a century. “Letters to Santa” is an annual letter-writing program through which members of the public and charitable organizations respond to children’s letters addressed to Santa Claus, the North Pole and other seasonal characters. To announce that the letter adoption period has begun, a ceremony was held today at New York City’s Operation Santa command center at the iconic James A. Farley building with a special appearance by Santa Claus. Read the full article

October 18, 2011
Postal Service Adjusts Mailing Services Prices for 2012
WASHINGTON — Beginning early next year, it will cost just a penny more to mail letters to any location in the United States, the first price change for First-Class Mail stamps (Forever stamps) in more than two and a half years. The new 45-cent price for Forever stamps is among price changes filed with the Postal Regulatory Commission today. Highlights of the new single-piece First-Class Mail pricing, effective Jan. 22, 2012, include: • Letters (1 oz.) – 1-cent increase to 45 cents • Letters additional ounces – unchanged at 20 cents • Postcards – 3-cent increase to 32 cents • Letters to Canada or Mexico (1 oz.) – 5-cent increase to 85 cents. • Letters to other international destinations – 7-cent increase to $1.05 Read the full article

September 15, 2011
Postal Service Faces New Reality
WASHINGTON — Faced with a massive nationwide infrastructure that is no longer financially sustainable, the U.S. Postal Service today proposed sweeping changes designed to save the organization up to $3 billion a year by cutting its network of processing facilities by over half and adjusting service standards. Proposals under consideration include studying nearly 250 processing facilities for possible consolidation or closure, reducing mail processing equipment by as much as 50 percent, dramatically decreasing the nationwide transportation network, adjusting the workforce size by as many as 35,000 positions, and revising service standards for First-Class Mail. “We are forced to face a new reality today,” said Postmaster General Patrick Donahoe. “First-Class Mail supports the organization and drives network requirements. With the dramatic decline in mail volume and the resulting excess capacity, maintaining a vast national infrastructure is no longer realistic.” Read the full article

June 08, 2011
It’s Never Been Easier to Send Direct Mail
WASHINGTON — It’s now easier for small-business owners to harness the power of direct mail to drive traffic, attract new customers and increase revenue. That’s because the U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists. Every Door Direct Mail uses mail-delivery route information, instead of names and exact addresses, to reach targeted groups in specific geographic areas. The mail can be addressed to “Postal Customer,” “Residential Customer,” or “PO Boxholder” and dropped off at a local Post Office. Every Door Direct Mail saves mail preparation time and money and is delivered by local, trusted Postal Service carriers. Read the full article

February 22, 2011
Consumers prefer direct mail from charities over any other venue
Small businesses are not the only sector that can benefit from direct mail campaigns – nonprofits and charities could boost donations by employing this strategy as well. In fact, a recent survey by direct mail specialists Onepost, W8data and Fast.map found that consumers prefer receiving letters and print material from charities more than emails, phone calls or contacts through social media, Third Sector UK reported. Read the full article

February 18, 2011
Postal Service Price Adjustments Set for April 17
WASHINGTON — The Postal Regulatory Commission has notified the U.S. Postal Service that price changes announced Jan. 13 satisfy the requirements of the law and will take effect April 17. The first U.S. Postal Service mailing services price change in two years will have minimal impact on retail customers who will continue to pay only 44 cents for a stamp. Read the full article

February 9, 2011
Postal Service Loss Grows as First Class Mail Declines
The U.S. Postal Service, which predicts that by the end of September it will be unable to make health-benefit payments for future retirees, said its first- quarter loss widened as first-class mail volumes declined. The loss widened to $329 million in the three months ended Dec. 31 from $297 million a year earlier, the Postal Service said in a statement today. Revenue fell 3.3 percent to $15.3 billion. Read the full article

January 28, 2011
U.S. Postal Service eases bulk mail rules, though businesses may not bite
The U.S. Postal Service is making bulk mailing easier at a time when cost-conscious business owners are turning to more targeted mailings, some experts say. Effective Jan. 2, the Postal Service opened the doors to saturation mailings by carrier route in urban areas, giving small business owners an inexpensive way to reach potential customers, said spokeswoman Patricia Licata. The new approach saves the corner market, pizzeria and dry cleaners the expense of buying mailing lists from private vendors. Read the full article

January 27, 2011
Postal rates to increase in April for postcards, letters
Postcard printing campaigns, along with flyer and brochure printing, may become more expensive this spring, thanks to new rates from the United States Postal Service. Beginning April 17, the postal service will be charging new prices for a variety of mailings, including first-class single-piece letters and cards, flats and parcels as well as standard mail flats, high density/saturation letters and carrier route letters. Read the full article

December 9, 2010
Marketing: Direct Mail Versus Email
The efficiency of mail services is often scrutinized. Question marks surround the cost and time it takes to implement the marketing strategy. It is widely believed that e-mail promotion is the most effective method of promoting a business. Although e-mail marketing offers many potential benefits, in practice it is insufficient. Direct mail services are touted as a better marketing tool, providing greater flexibility and a practice which is penetrative and proven. Read the full article

March 2, 2010
Postal service delivers bad budget news
WASHINGTON, March 2 (UPI) -- The U.S. Postal Service said it could lose $238 billion over the next decade if the agency doesn't get more flexibility on schedules, prices and labor costs. Estimates released Tuesday also predict carriers would deliver 150 billion pieces of mail in 2020, a drop of about 26 billion pieces from 2009, the Washington Post reported. Read the full article

August 31, 2009
New local mail service employs hard-to-employ
Wendy Benson had a dream. Or at least, she went to sleep wishing she knew how to make the world just a little better. And by the next morning, she had an idea. Read the full article